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About SunBeBe
The SunBebe store is the Baby and Life division of FBW,Inc. with a presence in Japan. FBW,Inc. was established in 2009, and The Baby and Life division was born in 2014. SunBebe has focused on marketing and stocking children’s products from international sources that do not have local distribution channels.
Founded in Tokyo,Japan by Yasuko Yajima, SunBeBe was created to inspire and equip retailers with high design and functional products sourced internationally. With the birth of my first son, Haruto, came a sudden interest in children’s products. With over 10 years of experience in the hospitality industry, I left my career in order to spend more time with my son. In the evenings after my son went to bed I would spend hours searching websites looking for unique items for Haruto. I soon noticed some of the fantastic products I was viewing did not have distribution in Japan. SunBeBe was born.
Company Philosophy
The idea embedded in the shop name SunBeBe and the logo, is the wish for children to grow up with abundance and vigor, the way that colorful plants bathed in sunshine grow vigorously, while caring for each child’s personality and sensitivities.
We search out products from around the world that can provide such help and hope to bring them to our customers.
Code of Conducts
Global Mind – Considering the things in the world standard, to see
Only One Mind- Believe in your potential, and accomplish that you can not only to their own
Hospitality Mind- We will always provide that want to have their own
Advance Mind- To learn many things from society and family, and continue to grow as a person
Team Mind- The respected fellow with committed support each other to achieve the mission